EARTH HOUR

EARTH HOUR EXCEEDS TARGET FOR HISTORIC EVENT

· The number of cities and towns signed up to Earth Hour 2009 exceeds target of 1,000

· Global Earth Hour events heighten anticipation of historic moment

Kuala Lumpur, March 12, 2009: With over two weeks still to go before the globe switches off for Earth Hour, the number of cities and towns signing up to switch their lights off at 8.30pm on 28 March has already exceeded the ambitious target of 1,000 set by Earth Hour organisers.

Currently 1,189 cities and towns across 80 countries are committed, with more coming on board every day.

From the Chatham Islands to the Arctic Sea, people from all corners of the world will turn off their lights for Earth Hour to cast their vote for action on climate change.

The historic event will see millions of people gathered in parks, streets, town squares and homes around the world to witness the lights going out on iconic landmarks and city skylines, while taking in the atmosphere of some truly unique Earth Hour events.

In Sydney, where Earth Hour began in 2007, every ferry in the city’s famous harbour will sound its horn at precisely 8.30pm to herald the beginning of Earth Hour in Australia, while in Melbourne a people-pedal-powered concert will be underway at Federation Square.

On the other side of the world, arrangements will be underway for a host of concerts and parties in cities across Europe, including a ‘circle of percussion’ in Athens, where people will be given percussion instruments to play, led by a conductor, as the lights go out on the Acropolis.

In Oslo’s city centre, members of the public will take up the challenge of peddle-powered light bulbs, while residents in the city of Lisbon will sit down to an evening of outdoor candle-lit dining as they watch their city skyline go dark.

Earth Hour Executive Director, Mr Andy Ridley, says Earth Hour is more than just a call to action on climate change.

“Earth Hour is an opportunity for the global community to speak in one voice on the issue of climate change, while at the same time coming together in celebration of the one thing every single person on the planet has in common – the planet,” he said.

With participation levels now exceeding all expectations, and with more cities and towns signing up every day to be a part of this historic event, the success of Earth Hour 2009 is limited only by the will of the global community to want a say in the future of their planet.

“Whether it’s joining your community in a town square to watch the city lights go dark or hosting a lights out party in your own home, I encourage everybody across the world to be a part of this historic occasion. Turn off your lights, celebrate the planet, enjoy the moment and cast your vote for Earth,” said Mr Ridley.

---ends---

Notes to editors:

· B-roll and Earth Hour still images can be found at www.earthhour.org/mediacentre

· Please refer to backgrounder for a full list of cities and icons already committed to Earth Hour 2009

For more information please contact:

Abinesh Raj Suan Tan

Senior Exec,Corp Relations Marketing Communications Manager

T: +603 78033772 T: +603 78033772

E: araj@wwf.org.my E : stan@wwf.org.my


About Earth Hour

Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 28, 2009 at 8:30 PM to show their support for action on climatee change. The event began in Sydney in 2007, when 2 million people switched off their lights. In 2008, more than 50 million people around the globe participated. In 2009, Earth Hour aims to reach out to 1 billion people in 1,000 cities.

About WWF

WWF is one of the world’s largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

http://www.earthhour.org/mediacentre/my:en/article?id=eh7015594152302287630

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